Personal Branding Photography -shows who you are, what you do, and what makes you different.
So what is Personal Branding?
Personal branding is the ongoing journey of marketing your qualities, personality and skills. It is the practice of creating a brand around a person rather than a business. Personal branding creates a message that tells your audience who you are, what you do, and what makes you different. And can help position you as an expert in your industry. Keeping this fresh and up to date will help clients understand and want what you offer.
Why is personal branding important?
Personal branding instills trust and credibility in your knowledge and your abilities. Branding yourself in an authentic and natural way, by showing your personality, is an excellent way of differentiating yourself within a crowded world. Your brand is what makes you unique. It will enable you to stand out and your personal brand will resonate with your ideal clients.
Building a personal brand can help elevate your business to new heights. By being your true self and consistent across your marketing, you help increase your chances of gaining new clients.
I know it can be scary to put yourself out there! But the reward is much greater than the risk.
Personal Branding Photography is…
Brand photography is a collection of professional and customised images that represent the essence of a brand. This type of photography focuses on storytelling, and it communicates more about the human side of your brand: who you are, what you do, how it feels to work with you. It helps to differentiate your approach, process, or product from others in your industry. Updating your brand images regularly keeps business marketing seasonal and fresh.
Brand photography will draw people into your business. Think of brand photography as the theme for your business and your website. You need the beautiful visual elements of your business to be cohesive so that people can recognise your brand and your business. Brand photography creates a visual theme not only for your website but for every visual part of your business, from social media to head shots. Everything should tie together so that someone can recognise your company simply from the photographs you share with the world. The beauty will draw people in and the consistency will help keep them with you.
My own personal branding photography
When I planned a personal branding photography session for myself I wanted to try and offer some insight into ‘Who is Helen Richmond?’ It took quite a lot of planning and thinking. About the activities that I do all the time within my business and life. These help create the puzzle pieces that are me!
I work from home in an office and I spend more time behind my iMac than I do behind my cameras. I surround myself with images of nature. The countryside, birds and animals, in hues of green and brown, that give me inspiration and a sense of peace while I work.
In my spare time I love to be outside, in the garden or countryside, with nature all around me. It’s where I feel at peace. I adore the smell of a freshly ploughed field and the cheerful skylark song up above. Gods own country.
Each image tells its own little story and the reason behind my green brand should now be obvious – it’s my colour and I surround myself with these beautiful tones because they help me feel happy, relaxed and calm.
Personal brand photography shows the person behind your brand, your personality. Your style of work. The feel and tone of your brand. It tells your story.
Ultimately, brand photography will convey a sense of professionalism. This will help build trust in your brand and in what you offer. The more your audience trusts you, the more likely they will be to use your services and stay loyal to you and your brand.
Your personal branding session is…
£495 for 2 hours
A phone call or Zoom session to discuss your goals for your Personal Branding Photography Shoot.
Advice on location and styling for your shoot.
Collaboration to create your brand and shoot concept.
Your photography shoot, in an environment that reflects your brand and personality, including detail shots.
80 fully edited screen resolution images for your website, social media or blogs, delivered within 2 weeks
First 50 miles of travel will be covered and additional mileage will be charged at 45p per mile.